"In an audacious and unprecedented move, Superthriller proposed to sell a fully artworked and exquisitely packaged, yet entirely blank CD for £10. So far, so bad. But rather than being a cold hearted scam, The Blank Album offers Superthriller fans access to a world of new material, B-sides, remixes and outtakes, and the chance to tailor the album to their own specifications."
While it seems unnecessarily roundabout, this is a pretty clever idea.
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