Saturday, May 26, 2007

"This Ad Is Not Exactly Kosher"

My favorite ad agency of all time -- Saatchi & Saatchi, creator of brilliant campaigns like 30% Off Everything -- might have put a bit of a dent in their sterling reputation.

Fact Magazine recently ran a series of Doc Martens ads designed by S&S and featuring four punk icons wearing nothing more toga-esque sheets and combat boots. The problem? None of the families/estates of the four deceased musicians -- Kurt Cobain, Joey Ramone, Joe Strummer, and Sid Vicious -- were actually asked for permission before the images (from major stock house Corbis) were used. Once news of the ads reached America, Courteney Love and Mickey Leigh (Joey Ramone's brother) raised a big stink and Doc Martens immediately canceled their contract with Saatchi before issuing a public statement of apology. Said Leigh in his own statement, "And, not that my brother was terribly religious, but the fact that he was Jewish, and this ad is not exactly kosher, makes it that much more inappropriate, inconsiderate and contemptible."

1 comment:

Bob Andelman said...

You might also enjoy this Mr. Media interview with Legs McNeil, co-author (with Joey’s brother, Mickey Leigh) of I Slept with Joey Ramone and Please Kill Me.