Wednesday, March 14, 2007


Branding agency LogoOrange has a small catalogue of famous corporate logos and their design histories up on their website. As a for instance -- am I the only person who never noticed that the Yamaha logo is a set of three crossed tuning forks? Apparently, Yamaha was founded (originally under the name Nippon Gakki Seizo Kabushiki Kaisha) as an instrument repair company. I guess the motorcycles are just a hobby.

Also on LogoOrange's site is an efficient write-up of predicted 2007 Logo Design Trends. Don't know what hot dogs, clouds, and transmission beams have to do with branding? Read on.

And lastly -- for any designer who has to switch constantly between RGB and CMYK formats, the site includes an extensive color-matching chart for easy conversion.

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