Sunday, January 07, 2007

Saks Redesign

The designers over at Pentagram completely overhauled the old Saks logo by cleverly redrawing the 1955 text logo in a black square, dividing the square into 64 parts, and rotating and rearranging the mini-squares to create unreadable but still rather elegant patterns. It's a nice change from a series of unmemorable cursive logos. Check out the Saks site for a Flash demonstration.

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