Monday, November 27, 2006

DIY Dostoevskij


Penguin has just created a series called "My Penguin: Books by the Great, Covers by You" where readers can design their own book covers for Crime and Punishment, The Picture of Dorian Gray, Emma, and others. As prospective artists send in images of their work, Penguin is creating a gallery of the entries they receive. An entertaining -- if slightly alarming -- marketing strategy to up readership for Jane Austen (and certainly, she needs all the help she can get).

No comments: